Case Study: Brand Repairman Transforms Regalo Health’s Brand Identity

Introduction

Regalo Health, a leading provider of compassionate healthcare solutions, sought to unify its brand identity across its diverse portfolio, which includes Alpha Scrip, Regalo Rx, Transition Pharmacy Services, and Nexus. With operations spanning Phoenix, Arizona; Trevose, Pennsylvania; and Overland Park, Kansas, Regalo Health recognized the need for a cohesive brand that reflects its core values of empathy and innovation. Brand Repairman was engaged to undertake this critical rebranding project over a 90-day period.

Challenge

Regalo Health’s existing brand identity lacked cohesion, impacting its ability to present a unified front to clients and stakeholders. The company’s various acquisitions operated under different brand identities, creating inconsistencies and diminishing the overall impact of the parent brand. Regalo Health needed a comprehensive rebranding strategy to integrate its subsidiaries under a single, cohesive brand identity while maintaining the unique values and strengths of each entity.

Objectives

1. Evaluate the Existing Brand:

   Conduct a thorough assessment of Regalo Health’s current brand elements and identify areas for improvement.

2. Reimagine the Brand Identity

   Develop a unified brand strategy that aligns with Regalo Health’s mission and values.

3. Execute the New Brand Identity

   Create and implement a comprehensive suite of branding materials and digital assets.

The 90-Day Process

1. Comprehensive Brand Inspection Report

   Brand Repairman began with an extensive evaluation of Regalo Health’s existing brand landscape. This report analyzed the brand’s strengths, weaknesses, and market positioning, providing a clear understanding of the current brand’s performance.

2. Comprehensive Brand Repair Report

   Following the inspection, we identified and addressed inconsistencies and gaps within the brand. This report laid the groundwork for the new brand identity by addressing critical areas needing improvement.

3. Comprehensive Brand Execution Report

   With insights from the previous reports, we developed a detailed execution plan. This report outlined the strategic steps necessary to implement the new brand identity effectively, ensuring a smooth transition.

Developing the New Brand Identity

• Brand Positioning Statement

  We crafted a brand positioning statement that highlights Regalo Health’s unique approach: *“At Regalo Health, we excel in a solution-based approach personalized for patient access and affordability, driven by our deep understanding of the value of medicine to every person.”* This statement underscores our commitment to personalized care and innovative solutions.

• Company Slogan

  The new slogan, *“Regalo Health: Where Compassion Meets Access to Medicine,”* was designed to encapsulate the essence of Regalo Health’s mission and values.

• Elevator Pitch

  We developed a compelling elevator pitch: *“Regalo Health delivers compassionate solutions at the intersection of medicine and empathy. Our personalized approach integrates modern technology with a deep understanding of patient needs, ensuring affordable access to vital medicines. We’re committed to optimizing health outcomes through innovative strategies that prioritize patient well-being and market access.”* This pitch effectively communicates our brand’s dedication to empathy and technology.

• Company Bio

  The company bio was rewritten to reflect Regalo Health’s mission and operations: *“Regalo Health leads in delivering compassionate solutions, driven by our dedication to the value of medicine. Our commitment ensures affordable access to essential medicines through patient assistance programs, innovative pharmacy services, and pioneering pharmacy-based marketing solutions. Headquartered in Phoenix, Arizona, with operations in Trevose, Pennsylvania, and Overland Park, Kansas, we integrate empathy with modern technology to enhance healthcare delivery, improving patient well-being and accessibility.”*

Visual and Digital Branding Elements

• Brand Guidelines

  We developed a comprehensive set of brand guidelines to ensure consistency across all brand touchpoints. This document provided detailed instructions for using brand elements and maintaining a cohesive and professional appearance.

• Logos

  Several logos were designed to meet various branding needs:

  Primary Logo: The main visual representation of Regalo Health.

  Secondary Logo: An alternative design for varied applications.

  Brand Mark Logo: A distinctive mark symbolizing the brand.

  Acquisition Focused Logo: A variation highlighting Regalo Health’s role as the parent company.

• Business Card Template Set
  We created a new business card template set to present a unified and professional brand image for all employees.

• Letterhead & Envelope Set
  New letterhead and envelope templates were designed to reflect Regalo Health’s brand identity in all written communications.

• Social Media Profile & Cover Photos
  Custom profile and cover photos were developed for LinkedIn, Facebook, Instagram, and YouTube to enhance Regalo Health’s online presence.

• Social Media Graphics
  We produced 100 social media graphics tailored to various platforms and marketing initiatives to support ongoing engagement.

• Company Overview Flyer and Brochure
  A company overview flyer and brochure were designed to provide concise and impactful summaries of Regalo Health’s services and benefits.

• Lead Generating Email Marketing Templates
  Ten email marketing templates were crafted to support lead generation and client engagement through targeted campaigns.

• Master PowerPoint Template
  A master PowerPoint template was developed to ensure consistency and professionalism in all presentations.

• Internal and External PowerPoint Templates
  Separate templates for internal and external presentations were created to cater to different audiences while maintaining brand cohesion.

• Website Development
  Finally, we built a fully-functional 20+page website on the SquareSpace platform, providing a modern and user-friendly online presence for Regalo Health.

Results

The rebranding process delivered a cohesive and impactful brand identity for Regalo Health. The new brand elements not only enhanced visibility but also reinforced the company’s commitment to compassionate and innovative healthcare solutions. Regalo Health now presents a unified front, effectively communicating its mission and values to clients, partners, and stakeholders.

Conclusion

The 90-day rebranding journey with Brand Repairman has successfully positioned Regalo Health for greater market impact. By integrating the diverse portfolio of companies under a cohesive brand identity, Regalo Health is well-equipped to connect more effectively with its audience and continue its mission of delivering compassionate, solution-based healthcare.

about brand repairman

Brand Repairman makes sure your brand gets noticed in a way that generates greater returns and is the foundation for future expansion. Now more than ever it’s important to be instantly recognizable for what you do, who you are, and the value your brand holds.

For a decade, I have helped organizations construct their brand voice from the foundation up. From brand rehab and revitalization to new marketing strategies to broaden your market share, I can engineer a structure that will take your brand to new heights. It all starts with a clear and compelling brand story that answers the most fundamental questions about your vision. I take the time to understand your values and then help you build a consistent narrative that connects with your customer base.

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