Branding The Historic Elms Hotel: Connecting to the Community Through Downtown Signage

Introduction

The Historic Elms Hotel, a cherished landmark in Excelsior Springs, Missouri, has long been a symbol of hospitality and tradition. As the hotel looked to refresh its brand and strengthen its connection with the local community, Brand Repairman stepped in to help develop a strategy that emphasized its role as an integral part of the town. A key element of this initiative was the creation of downtown community light pole signage that not only showcases the hotel but also celebrates the vibrant spirit of Excelsior Springs.

Understanding the Community Connection

For The Historic Elms Hotel, the goal was to position itself as more than just a place to stay; it aimed to be a community hub where locals and visitors could come together. Understanding the rich history and charm of Excelsior Springs was crucial in this branding effort. The hotel wanted to reflect the town’s heritage and its commitment to fostering community connections.

Designing the Signage

The downtown light pole signage was a vital component of this branding initiative. We collaborated closely with the hotel’s management to create designs that would resonate with both locals and visitors. The signage needed to be visually appealing, informative, and reflective of the hotel's identity.

Visual Appeal

To ensure the signage captured attention, we utilized a design that incorporated the hotel’s logo, vibrant colors, and imagery that highlights local attractions and events. The signs were designed to be easily readable from a distance, encouraging passersby to stop in and learn more about what The Historic Elms Hotel has to offer.

Informative Content

Each light pole sign featured not only the hotel’s branding but also information about community events, local attractions, and special offers. This dual purpose helped to reinforce the hotel’s role as an active participant in the community while guiding visitors to explore the area.

Strengthening Community Ties

The light pole signage initiative was more than just an aesthetic upgrade; it was about fostering relationships within the community. The Historic Elms Hotel actively engaged with local businesses and organizations to promote events and initiatives through the signage. This collaboration created a sense of unity and encouraged locals to support one another.

Feedback and Community Engagement

The response from the community has been overwhelmingly positive. Locals appreciate seeing their beloved hotel take an active role in promoting Excelsior Springs. The signage not only highlights the hotel but also brings attention to local events and attractions, creating a sense of pride among residents.

The Historic Elms Hotel has successfully positioned itself as a community cornerstone, inviting both residents and visitors to be part of its story. By engaging with the local culture and promoting community initiatives, the hotel has reinforced its commitment to Excelsior Springs.

Conclusion

At Brand Repairman, we believe that effective branding extends beyond logos and marketing materials. It’s about creating a genuine connection with the community. By helping The Historic Elms Hotel design and implement downtown light pole signage, we contributed to their goal of becoming an extension of the community. If you're looking to strengthen your brand’s ties to your local area and foster community engagement, let’s connect and explore how we can help!